An article on Jan. 19 by Anne Vest, editor of the magazine Capital, I reacted. Under the heading All for one and one for all she speaks to business leaders in these terms: "To find the right number 2 - the one who will succeed and you will move up the ranks - Take our test, inspired by the work of the psychoanalyst Carl Gustav Jung: you will discover what type of personality you have interest in working . " This is not new, tests derived from Jung's Psychological Types were developed many years ago in the U.S., particularly the best known "Myers Briggs Type Indicator (MBTI) developed by Katharine Cook Briggs and her daughter Isabel Briggs Myers in 1943.
Just ask any search engine to see how this theme is popular ... and one can easily guess how it generates revenue!
With these tests it is possible to find the right partner or companion, to recruit the right person, etc.. The Journal of Management even states that "Each day, about 20,000 MBTI tests are performed, including 10,000 in the U.S., making it the most widely used indicator in the world."
The use of Jungian typology is far removed from these practices. Jung continues to emphasize how difficult it is to map a person. It's a tool certainly valuable, but with limitations, especially that over a lifetime, and according to his conduct, the types can vary even within an individual.
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